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Personal Branding Dilemmas
If you wish to succeed in your chosen career, few would argue with the value of personal branding just the way the stars do it as a recent Fast Company article suggests: Whether you love Kim...
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Reputations Are Easily Damaged
The dictionary gives us two definitions of the word, reputation. overall quality or character as seen or judged by people in general a place in public esteem or regard : good name It’s a word that’s...
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Direct Response or Branding Advertising – which works better
In the US, eMarketer reports that online advertisers are tending to invest more money and time in branding advertisements than those advertisers in the same industries in the UK. Why is it that US...
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Can You Use Other Companies Brand Names In Your AdWords Advertising
This is a guest post by Andrew Lolk. Through my years working with AdWords, I’ve received quite a few requests from business owners wanting to advertise with competitor names on AdWords. My reaction...
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